It’s the problem that plagues marketers, sales reps and business leaders alike: generating good quality leads and keeping funnels full with steady streams of leads that can generate pipelines full of potential revenue. Multi-million dollar pipelines don’t just happen overnight; they come from robust, coherent and well-aligned marketing and sales strategies. And outbound marketing efforts just so happen to be able to create that demand in ways that are both fast and cost-effective.
In fact, many companies are generating qualified leads from highly strategic email campaigns and email blasts sent to targeted lists pulled from Acceler8Now’s databases. Here we want to share those results with you. But first, let’s take a look at a few big picture email marketing stats across the business world.
Email Marketing Industry Stats
We found some interesting email marketing stats that could impact your outlook for outbound marketing. These insights can give you an idea of how you might benefit from leveraging email campaigns and blasts right now.
77% of companies
Despite many digital marketing experts viewing outbound as old school, 77% of companies have seen more engagement with email marketing over the past 12 months, according to the 2021 HubSpot State of Marketing report. From the report, “Every year, people think email will go the way of Palm Pilots and CDs and every year, she rears her head and says — not this year! Email marketers are using hyper personalized messages, showing transparency and authenticity in a year where there was no choice but to be up front with customers and employees alike.”
376 billion emails
According to the global survey website Statista, by 2025, more than 376 billion emails will be sent and received every year. That figure represents a steady climb from 2018, which saw 268 billion emails sent and received.
28.46% email open rate
MailChimp found that open rates for email campaigns range between 14.92% (emails related to hobbies) and 28.46% (emails with daily deals and e-coupons). While those numbers may appear low, they are actually quite good considering that the average email open rate overall is 18%! Tracking open rates is important, because they “are one of the best ways to tell whether your email strategy is working,” according to MailChimp.
Acceler8now’s Email Marketing Stats
Now it’s time to toot our own horn a bit. Honestly, we’re just happy to share the amazing success our clients are enjoying. Many people have called our clients’ email marketing results eye-popping! Let’s take a quick look.
$5 million worth of revenue in sales pipeline
A warehouse software company came to us to launch an email campaign with the goal of building the company’s sales pipeline with new potential customers. Within six months, it had built a sales pipeline filled with a potential revenue value of over $5 million. The company closed a high percentage of the leads within a few months.
250 conversations with new leads
A new salesperson for a workplace software company in Australia was sitting in the office with no contacts to call or any marketing support. We created an email campaign that generated so much response that within a couple of months the sales rep scheduled over 250 conversations with new, hot leads.
76 MQLs
A digital inspection company wanted to launch an email campaign to generate new leads but was floundering because they were never happy with the email copy drafted for them. When we took over, we used our highly-experienced writers to develop their email content. Not only did we meet their criteria for well-written emails, but also we generated 374 leads, 168 verified responses and 206 marketing qualified leads.
50% email open rate
A Wisconsin-based telecom company wanted to find more leads and generate new business. They came to us in December of 2021 and 41 days later we launched a campaign that delivered emails that achieved a 50% open rate — which is truly eye-popping! What’s more, the company closed its first deal within a week.
Ready to Achieve Outbound Marketing Success?
What do these stats mean for your company in 2022? They mean that outbound marketing—specifically, email marketing—is still a powerful way to get your company in front of your target audience and attract new customers. The research consistently shows it works for most companies, presenting great opportunities in 2022. It’s just a matter of deploying the right outbound marketing strategy and doing it well.
Are you ready to see what eye-popping stats your company can generate in 2022 through high-quality email marketing campaigns? If so, let us know. We’d love to help you get great results, too.