Cold Email Campaigns: 7 Rules to Support Lead Generation and Sales
For years, email campaigns have topped the list of many marketing studies. That’s still true today.
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Outbound Marketing vs. Inbound Digital Marketing — 5 Differences
Marketers today have a wide range of digital marketing tactics to choose from to build brand awareness and generate leads and sales. Options include email marketing campaigns, social media, blogging, search engine optimization (SEO),...
Feeling “Restricted” by LinkedIn Marketing Rules for Outbound? We Can Fix That
Used well, LinkedIn marketing tools are an effective way to take your business to the next level. Unlike Facebook, Twitter and Instagram, LinkedIn is a social media platform designed to help you establish and nurture your business and...
The Best Ways to Use Inbound vs. Outbound Emails
Inbound vs. Outbound Email Campaigns: When to Use Each There’s a big debate around inbound vs. outbound email, especially since most don’t fully understand the differences between the two. But mainly, because inbound is so popular and...
4 Common Mistakes Companies Make When Buying Email Marketing Lists
Email campaigns are a powerful and effective form of outbound marketing. But there’s one big catch — and it’s a doozy. Not all email marketing lists are created equal. While the right email list can create a significant number of new...
Cold Emailing vs Cold Calling: The New Great Debate
“Hello. It’s 2000 calling. We want our cold call outbound marketing strategy back.” In all seriousness, are cold calls still a thing? After all, what businessperson even answers his or her phone anymore? I can see where a cold call might...